Zero Beyond Wellness has partnered with Pakistan cricketer Babar Azam to introduce fitness and wellness products under his name. The collaboration targets consumers seeking equipment for exercise, relaxation and recovery at home. The company announced the partnership through a press release published on October 5. It said the initiative aims to encourage healthier lifestyles across Pakistan, with products covering everyday fitness and personal wellness. The initial collection includes seven products: a massage chair, foot massager, massage gun, treadmill, elliptical bike, digital scale and six-pack machine. Together, they span home exercise, relaxation, recovery and fitness monitoring. Seven products in the initial range The treadmill and elliptical bike form part of the exercise offering. Meanwhile, the massage chair, foot massager and massage gun feature in the relaxation and recovery selection. The digital scale adds a monitoring component, while the announcement also lists a six-pack machine without detailing its specifications. Read More: Pakistan End Away Test Losing Streak as Babar Creates History Zero Beyond Wellness described the collection as a specially curated range carrying Babar’s name. However, the announcement did not disclose prices, a retail launch schedule or details of online and in-store availability. It also did not outline the financial terms or duration of the partnership. The release focused on the product selection and the company’s broader ambitions for Pakistan’s wellness market. Company stresses everyday wellness Asim Khan, chief executive of Zero Beyond Wellness, said the company’s vision extends beyond individual products. “Our ambition is to build Zero Beyond Wellness as a brand that is genuinely focused on the health and wellness of the people of Pakistan. This partnership with Babar Azam represents an important step in that journey. We want to encourage people to think about wellness as an everyday commitment and to provide products that can become part of that lifestyle.” The statement places regular wellness habits at the centre of the collaboration. It positions the collection around everyday household use, covering several needs within one branded offering. The announcement did not include a statement from Babar or specify his involvement in product development. Fitness push beyond the cricket field The partnership adds a consumer wellness collaboration to Babar’s activities outside cricket. Gulf News also reported the agreement, describing its focus on home fitness, recovery and healthier living. Separately, it reported that Desert Vipers signed Babar at the ILT20 auction for his $80,000 base price. The wellness initiative comes against a broader public-health emphasis on regular movement. Read More: Babar Azam Joins Elite List After Stunning PSL Final Victory World Health Organization guidelines recommend 150–300 minutes of moderate-intensity aerobic activity weekly for adults, or 75–150 minutes of vigorous activity. They also recommend muscle-strengthening exercises involving major muscle groups on at least two days each week. WHO notes that physical activity includes walking, cycling, recreation and household tasks, alongside structured exercise. These recommendations provide general context for home fitness; they do not assess or endorse the newly announced products.