Karachi-based DealCart is emerging as a major force in Pakistan’s e-commerce landscape, responding to the country’s rising cost of living and shifting shopping habits. Founded in 2022, this social commerce startup is changing how many families buy everyday necessities by offering lower prices, free delivery, and an engaging buying experience through its mobile app.
In a country where many households spend more than 40% of their income on groceries and basic goods, DealCart aims to ease that burden. The company sources products directly from manufacturers and works with local brands to offer competitive prices that often beat traditional market rates and supermarket chains.
One of DealCart’s standout features is its group-buying model. Through the app, customers can team up with friends, family, or other users to make bulk purchases. When a group reaches a certain size within a set period, customers unlock deeper discounts. This model not only helps shoppers save money, it also leverages Pakistan’s strong social networks, making online shopping a communal experience rather than a solitary one.
Co-founders Ammar Naveed and Haider Raza built DealCart with the mission to make e-commerce more accessible to price-conscious consumers who have traditionally been underserved by online platforms. These consumers often find existing services skewed toward higher-priced items or rapid delivery models that carry a premium cost. DealCart’s strategy is to focus on value, affordability, and inclusion.
The startup’s work has attracted significant investor interest. In 2024, DealCart raised $3 million in a seed funding round led by Shorooq Partners and Sturgeon Capital, with participation from 500 Global, Evolution VC, Rayn Capital, and Khyber Venture Partners. This capital is helping the company expand its product range and improve its technology and logistics to serve even more customers across Pakistan.
DealCart’s growth also reflects broader shifts in Pakistan’s digital economy. Smartphone use and internet access have surged, creating new opportunities for online commerce among demographics that were previously hesitant to shop digitally. DealCart leverages these trends by offering a simple app interface, free delivery in key urban areas like Karachi, and engaging features such as reward points that customers can earn and redeem for future purchases.
As inflation continues to impact household budgets, DealCart’s model of community-centred, affordable shopping stands out as a practical solution for many Pakistanis. The startup is not just selling products; it is reshaping how everyday essentials are priced, purchased, and experienced in the country’s digital market.
