Social media influencer Rebecca Ma, better known as Becca Bloom, has gone viral after taking followers along on an unusual family shopping trip for a private plane.
Bloom joined her parents as her father searched for an anniversary gift for her mother. The video, titled “Come plane shopping with me”, has attracted more than 8 million views.
“Let’s go shopping for a new plane. My dad’s been searching for an anniversary present for my mom, so this side quest was actually his idea. When we arrived, our sales associate had a few options parked out front for us,” Bloom says in the video.
Family checks out private planes
Bloom takes viewers inside the first aircraft and describes it as “quite cosy.”
While her parents discussed paperwork with the sales team, Bloom said she became bored and started dozing off. A pilot then invited her into the cockpit and showed her some of the aircraft’s controls.
The family later inspected another plane, which quickly became her mother’s preferred option.
“This was my mom’s favorite because it needed the least customization. She actually recently had hip surgery, so my dad wanted to make sure she could get in and out of the plane easily,” Bloom said.
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Her mother, however, also had a lighter reason for visiting the cockpit.
“My mom on the other hand was asking the pilot to take a picture of her in the cockpit so she could flex on her Asian mom’s group chat,” Bloom added.
The video did not confirm whether the family eventually bought an aircraft or reveal which specific plane they were considering.
Social media reacts to luxury shopping trip
The unusual anniversary shopping trip quickly sparked humorous reactions online.
One user wrote, “‘Let’s go plane shopping.’ Things I can’t wait to say.”
Another commented, “We are all just living vicariously through you, girl.”
One person joked, “I just got one yesterday. My son made me a paper plane.”
Another viewer wrote, “I really love how she shows me my future life.”
The reactions reflect the appeal of Bloom’s luxury lifestyle content, which often gives followers a glimpse into experiences far beyond everyday shopping.
Who is Becca Bloom?
Bloom has become one of the most recognisable creators associated with “RichTok”, a social media trend built around wealth, luxury purchases and extravagant lifestyles.
The Wall Street Journal described her as one of RichTok’s biggest stars after she began posting on TikTok in January 2025. Her content has included expensive jewellery, designer shopping trips and elaborate meals.
Bloom is the daughter of technology entrepreneurs Simon Ma and Heidi Chou, who previously worked at IBM and later co-founded Camelot Information Systems. She also studied business and economics at the University of Southern California.
Her personal life has also attracted attention. Bloom married software engineer David Pownall at Villa Balbiano on Lake Como in August 2025. Vogue reported that the intimate celebration included about 60 close friends and relatives.
Her latest viral video adds another eye-catching chapter to the luxury lifestyle content that helped build her online following.
