The National Bank of Pakistan has formally announced the appointment of Shahid Afridi as a Sports Consultant, marking a strategic move to strengthen the institution’s long-standing role in promoting sports across the country.
Afridi, one of Pakistan’s most iconic cricketers, brings decades of experience to the role, along with a legacy that includes holding the record for the fastest One Day International century for 17 years. His appointment signals NBP’s intent to elevate its sports programs and expand its contribution to both grassroots and professional-level development.
The announcement was made during a ceremony held at the NBP Head Office, where the bank’s President Rehmat Ali Hasnie, along with senior executives, welcomed Afridi to the organization.
Strengthening NBP’s sports vision
Speaking on the occasion, Hasnie emphasized the significance of Afridi’s inclusion in the bank’s sports framework. “We are honored to have Shahid Afridi join NBP Sports. His unparalleled experience, leadership, and passion for the game will greatly contribute to our mission of promoting sports excellence and developing talent at both grassroots and professional levels,” he said.
NBP has historically played a key role in supporting sports in Pakistan, particularly through departmental teams and athlete development programs. Over the years, it has produced several renowned athletes across multiple disciplines, building a legacy that Afridi is now expected to further strengthen.
Afridi outlines his mission
Addressing attendees at the ceremony, Afridi said his decision to join NBP was driven by a shared vision of advancing sports in Pakistan.
“I have joined NBP Sports with the aim of elevating its sports programs to the highest level,” he stated.
He also acknowledged the bank’s longstanding contribution to the country’s sporting landscape. “NBP has played a pivotal role in promoting sports across the country and has a strong legacy of producing renowned athletes,” Afridi said.
The former captain further highlighted his commitment to nurturing young talent, adding that he aims to help develop future sports stars through NBP’s platform. His focus, he said, would be on identifying emerging players and providing them with opportunities to grow within a structured system.
Focus on grassroots and future athletes
Afridi’s appointment is expected to bring renewed energy to NBP’s sports initiatives, particularly at the grassroots level where talent identification and development remain critical challenges.
Industry observers say that bringing in high-profile athletes as mentors and advisors can significantly improve visibility and credibility, while also inspiring young players to pursue professional careers.
With Afridi’s experience and public influence, NBP is likely to enhance its outreach programs, training structures and talent pipelines in the coming years.
The move also aligns with broader efforts in Pakistan to revive institutional sports, which have historically been a backbone of athlete development but have faced challenges in recent times.
A step toward long-term impact
The addition of Afridi reinforces NBP’s broader vision of advancing sports in Pakistan and empowering the next generation of athletes. By combining institutional support with experienced leadership, the bank aims to create a more sustainable and competitive environment for sports development.
As Afridi begins his new role, expectations remain high that his involvement will not only strengthen NBP’s programs but also contribute to shaping the future of sports in Pakistan.
