Samsung Electronics has announced a new regional partnership with Spotify. The collaboration will give eligible users in Pakistan up to three months of Spotify Premium with select Samsung devices.
The partnership covers the Middle East, North Africa, Türkiye and Pakistan. It also connects Spotify with Samsung smartphones, tablets, TVs, sound devices and wearables.
In Pakistan, customers who buy eligible Samsung products can receive three months of Spotify Premium.
The offer covers selected QLED, Mini LED and UHD TVs. It also includes Galaxy A series smartphones and tablets, selected sound devices, Galaxy Buds and Galaxy Watch models.
Customers can access the offer through retail stores and Samsung’s official website. They can then redeem the benefit through the Samsung Promotion app or Samsung Members app.
Meanwhile, Samsung says the partnership will create a more connected listening experience.
For example, a user can start a track on a Galaxy smartphone while travelling with Galaxy Buds. Later, the same music can move to a Samsung TV and soundbar at home. Users can also control playback through a Galaxy Watch.
Samsung and Spotify already have a long-running global partnership. In 2022, Spotify expanded a three-month Premium offer to eligible Samsung users across 85 markets, including Pakistan.
Samsung Focuses on Connected Music Experience
“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA.
He added: “Partnerships like this one with Spotify allow us to offer customers more than great technology, giving them an easy way to discover, stream, and enjoy the music they love across our entire ecosystem, and a genuine reason to choose Samsung for the experience, not only the product.”
Spotify Premium offers several additional features. These include ad-free listening, offline downloads and higher audio quality.
In addition, Spotify offers Jam. The feature allows friends to create and manage a shared listening queue during gatherings.
Samsung has also linked Spotify promotions with Galaxy devices in other markets. Earlier in 2026, the company introduced three-month Premium promotions for eligible Galaxy A series users in parts of Latin America.
Young Listeners Drive Regional Streaming
Young audiences remain a major part of the regional streaming market.
According to Spotify data cited by Samsung, nearly seven in ten streams across MENA, Türkiye and Pakistan come from listeners aged 18 to 34.
“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.
He added: “Our partnership with Samsung extends that experience into more everyday moments across the devices people use throughout their day, giving listeners across the region a richer, more effortless way to enjoy the music they love with Spotify Premium.”
However, the offer varies by market and device.
In Pakistan, the three-month benefit applies only to eligible Samsung purchases. Therefore, users should check the promotion and eligibility terms before redeeming it.
Samsung says the collaboration goes beyond a short-term promotion. Instead, the company sees Spotify as part of a broader strategy.
Through this approach, Samsung aims to connect premium services with the devices people already use every day.
