Unilever Pakistan hosted senior officials from the Competition Commission of Pakistan at its head office on August 6 for a dedicated employee training session on competition law.
The company said the session formed part of its efforts to strengthen ethical business practices, regulatory compliance and accountability across the organisation.
CCP officials discussed how competition law supports fair markets and a transparent business environment. They also gave employees practical guidance on identifying conduct that can raise competition concerns.
“Integrity is at the heart of everything we do. Continuous learning is essential to fostering a culture of accountability. We thank CCP for sharing its expertise on practices that promote fair competition,” Unilever Pakistan CEO Amir R. Paracha said.
Farid Ahmad Tarar, Chairman of the CCP, also stressed the role of awareness in helping companies meet their legal responsibilities.
“Competition compliance begins with awareness. We commend Unilever Pakistan for reinforcing compliance through knowledge and engagement,” Tarar said.
Tarar has led the CCP since March 2026. The federal government appointed him chairman after a career spanning public financial management, regulatory reform and economic governance.
Training Covers Key Areas of Competition Law
The session covered the CCP’s mandate and several major areas of Pakistan’s competition framework. Officials discussed deceptive marketing, mergers, abuse of dominant position and prohibited agreements. An interactive question and answer session followed the presentations.
Pakistan’s Competition Act, 2010 gives the CCP powers to promote free competition, improve economic efficiency and protect consumers from anti-competitive conduct. The law applies to public and private undertakings across the economy.
Section 3 deals with abuse of a dominant position, while Section 4 covers agreements that restrict or distort competition. Section 10 prohibits deceptive marketing practices. The law also gives the CCP authority to review mergers that could substantially reduce competition.
The commission says competition compliance helps businesses understand legal risks before problems emerge. Its advocacy work also encourages companies to adopt voluntary compliance practices and build stronger internal awareness.
CCP Expands Competition Awareness Efforts
The Unilever session follows other CCP outreach initiatives aimed at businesses, students and professional organisations.
In March, the commission held an awareness session at the Lahore Chamber of Commerce and Industry. Officials discussed abuse of dominance, prohibited agreements, deceptive marketing and mergers. Tarar told participants that distorted competition harms businesses as well as consumers.
The CCP has also taken enforcement action in cases involving Unilever Pakistan. In January 2026, the Competition Appellate Tribunal upheld the commission’s findings against Unilever Pakistan and Friesland Campina Engro over advertising frozen desserts as ice cream.
In April, the CCP said it had recovered penalties from both companies in that matter.
Unilever Pakistan said the latest training reflects its commitment to maintaining high standards of ethics and transparency. The company said continued learning and engagement with regulators can help strengthen a culture of compliance throughout the organisation.
