A $1 Billion Citrus Opportunity Awaits Pakistan — But How Can It Be Achieved?
January 7, 2026
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Pakistan’s citrus industry is emerging as a strong contender for major export-led growth, with the capacity to raise annual export earnings to $1 billion within the next six years by modernising production, introducing new citrus varieties, and expanding value-added processing. According to Shoaib Ahmed Basra, Member Board of Directors at
