Geely Auto plans to enter Pakistan through Bestway Automotive Private Limited (BAL), with vehicle bookings expected before the end of 2026.
BAL, a subsidiary of UK-based Bestway Group, confirmed its appointment as Geely’s sole authorised distributor and official representative at a Lahore media briefing.
The launch will initially feature imported vehicles, followed by planned local assembly at Port Qasim, Karachi.
Three SUVs planned for initial lineup
Bestway’s product strategy centres on a large hybrid SUV, a mid-sized electric SUV and a compact electric SUV for urban travel.
The hybrid offering targets buyers seeking fuel efficiency without depending on charging infrastructure. The supplied report identifies the Geely EX5 among potential mid-sized electric offerings, although final specifications remain pending.
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Vehicles will initially arrive as Completely Built Units, or CBUs. BAL plans to follow with Completely Knocked-Down, or CKD, assembly.
Bestway has already acquired an automotive assembly facility at Port Qasim for that purpose. It purchased the plant before finalising its Geely agreement, indicating an early commitment to local manufacturing.
The company will announce prices, detailed specifications and dealership rollout schedules before bookings open.
Bestway stresses long-term commitment
Muhammad Irfan Anwar Sheikh, group managing director of Bestway’s non-banking businesses in Pakistan, outlined the partnership’s objectives.
“For us, this partnership is a long-term commitment to Pakistan. Our group has been investing in and building businesses here for decades, across sectors including cement and banking, and that experience and track record provide reassurance to our stakeholders, partners and customers that we are here to build for the long term. With Geely, we are bringing together that local strength and experience with the technology, safety and global capabilities of a major automotive manufacturer.”
Bestway Group, described as Pakistan’s largest expatriate investor group, holds major interests in Bestway Cement and United Bank Limited.
Geely’s official figures show 2025 sales of 3,024,567 vehicles, including 1,687,767 new-energy vehicles. Those totals represent annual growth of 39 per cent and 90 per cent, respectively.
After-sales support faces market test
Geely will enter an increasingly crowded market alongside Chinese, Korean and established Japanese manufacturers.
Industry estimates cited in the supplied report put active assemblers at approximately 17. Combined annual production capacity stands at 500,000 to 600,000 vehicles.
However, plant utilisation remains below 50 per cent, compared with levels above 80 per cent less than a decade ago.
Recent entrants have faced difficulties maintaining after-sales service, spare-parts supplies and resale values. These concerns make long-term ownership support a significant test for new brands.
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Bestway plans to operate key primary dealerships directly across major cities. It aims to maintain consistent customer service, warranty support and parts availability.
Fluctuating petrol prices could strengthen interest in hybrids and EVs offering lower running costs. However, Geely’s prospects will also depend on imported-vehicle pricing and the pace of local assembly.
That transition could help reduce exposure to high import tariffs while supporting Bestway’s longer-term manufacturing plans.
