DIB Pakistan has unveiled a new global brand identity across its branch network nationwide, marking a significant milestone as the Islamic bank completes two decades of operations in Pakistan and embarks on a new phase of growth focused on innovation, digital transformation and financial inclusion.
The rebranding aligns DIB Pakistan more closely with the global identity of its parent institution, Dubai Islamic Bank (DIB), which has played a pioneering role in Islamic banking for more than 50 years and remains one of the world’s largest Islamic financial institutions.
The bank introduced its new visual identity at branch locations across the country, including prominent visibility at Karachi’s Jinnah International Airport. The move reflects DIB Pakistan’s broader strategy to strengthen its position in the country’s rapidly evolving banking sector while expanding its digital and customer-focused offerings.
New Identity Reflects Global Vision
At the heart of the rebranding is a redesigned logo that combines the DIB wordmark with the “Globus” symbol, representing the bank’s ambition to deliver modern Islamic banking solutions on a global scale.
The logo features a three-dimensional globe surrounded by an Islamic arabesque pattern, symbolising the institution’s heritage and international outlook. The design incorporates green and gold elements that represent tradition and enduring values, while a burgundy core highlights innovation and the bank’s commitment to creating long-term value for customers.
The transformation comes as Pakistan’s banking industry accelerates investment in digital services, mobile banking and financial inclusion initiatives. Islamic banking has also gained significant momentum in recent years, with the State Bank of Pakistan continuing efforts to increase the sector’s share in the country’s overall financial system.
According to industry data, Islamic banking assets and deposits have continued to grow steadily, reflecting increasing consumer demand for Shariah-compliant financial products and services.
Focus on Technology and Financial Inclusion
DIB Pakistan Chief Executive Officer Muhammad Ali Gulfaraz described the rebranding as a reflection of the institution’s long-term vision.
“The rebranding is anchored in our belief that Progress Never Stops. It is a purposeful expression of growth, resilience, and forward momentum, reflecting the broader significance of DIB Pakistan’s renewed strategic direction,” he said.
“This transformation reinforces our commitment to strengthening and expanding our presence across the country. Through continued investment in technology and innovation, we aim to advance financial inclusion and contribute to the prosperity of the communities we serve.”
Alongside the new identity, DIB Pakistan has also redesigned its mobile banking application to improve customer experience and enhance access to digital financial services.
Bank officials said the transformation underscores DIB Pakistan’s commitment to ethical banking, innovation and customer-centric services.
As competition intensifies in Pakistan’s banking industry, the lender aims to position itself as a trust-led and digitally empowered Islamic financial institution capable of serving the evolving needs of individuals and businesses.
The rebranding marks one of the most significant identity transformations in the bank’s history and signals its intention to play a larger role in shaping the future of Islamic banking in Pakistan.
