A new partnership between Pakistan Tennis Federation and Flair Travel aims to strengthen tennis development in Pakistan while positioning the country as a growing destination for sports tourism.
The agreement, formalised through a Memorandum of Understanding signed in Islamabad, brings together Aisam-ul-Haq Qureshi, President of the federation, and Shahzad Faisal Khan, Chief Executive Officer of Flair Group of Companies.
The collaboration reflects a broader push to enhance Pakistan’s sports ecosystem by supporting emerging talent, expanding international exposure and encouraging cross-border sporting engagement.
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Focus on talent development and global exposure
Under the partnership, both sides plan to support national and international tennis events, facilitate athlete mobility and improve opportunities for players to compete on global platforms.
Speaking at the signing ceremony, Shahzad Faisal Khan said the initiative goes beyond sponsorship and is aimed at long-term development.
“At Flair Travel, we believe sports are a powerful bridge between nations, communities, and opportunities. Our partnership with the Pakistan Tennis Federation is not just about sponsorship. It is about investing in Pakistan’s future talent and strengthening the country’s image as a hub for sports tourism. Tennis has immense untapped potential in Pakistan, and we are proud to support initiatives that bring international attention and opportunities to our athletes.”
He added, “Pakistan has the talent, the passion, and the potential to host world-class sporting events. By supporting PTF, we hope to contribute toward building an ecosystem where sports and tourism grow together, creating economic value and national pride.”
The initiative comes at a time when global sports tourism is expanding rapidly, with countries increasingly leveraging international sporting events to drive economic activity, boost travel and enhance their global image.
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Strengthening Pakistan’s sporting landscape
Aisam-ul-Haq Qureshi described the partnership as a significant step for tennis in the country, stressing the importance of corporate backing.
“This partnership with Flair Travel is a significant step forward for tennis in Pakistan. Corporate support is essential for developing young talent, improving competitive opportunities, and building a stronger sporting culture. Flair’s vision for sports tourism aligns perfectly with our mission to elevate Pakistan’s presence on the international tennis stage.”
He added, “Pakistan has incredible tennis talent waiting to be discovered and nurtured. With the right partnerships and sustained support, we can create pathways for our players to compete globally and inspire the next generation of athletes.”
Industry analysts note that sports tourism has become a key driver of growth in many emerging markets, contributing to infrastructure development, job creation and international visibility. Pakistan, with its improving security environment and growing interest in sports, is increasingly looking to tap into this potential.
Founded nearly two decades ago, Flair Travel has established itself as a major player in Pakistan’s travel and tourism sector, offering services ranging from corporate travel management to international tourism facilitation. The company has also been active in promoting Pakistan as a destination for business, leisure and cultural exchange.
The partnership is expected to create new opportunities for young athletes, strengthen event hosting capabilities and contribute to broader economic activity linked to sports and tourism.
