Buraq Automobile plans to begin assembling Moto Morini motorcycles in Pakistan in January 2027, potentially cutting prices by hundreds of thousands of rupees.
Chief Executive Officer Mobeen Ahmed told PakWheels the company expects its assembly plant to be ready by December 2026.
The company currently imports and distributes Benelli, Moto Morini and QJMOTOR motorcycles. Its proposed assembly operation will focus on premium Italian and Chinese bikes.
Moto Morini will lead the initial rollout with the Alltrhike 450 adventure motorcycle, followed by a 300cc model.
Ahmed also disclosed plans to assemble another international motorcycle brand but kept its identity confidential.
Alltrhike 450 could cost Rs19.95 lakh
Ahmed said local assembly could bring the Alltrhike 450’s price down to a tentative Rs19.95 lakh, compared with Rs26 lakh for the fully imported motorcycle.
That represents a potential saving of Rs605,000, or approximately 23.3%, based on the two quoted prices.
The reduction would come from shifting away from completely built-up imports towards assembly using completely knocked-down, or CKD, kits.
Ahmed attributed the expected savings to lower duties on assembly kits compared with fully imported motorcycles.
However, the Rs19.95 lakh figure remains tentative. Buyers will need the company’s final announcement to establish the confirmed retail price and availability.
Further reductions could follow if the government approves a proposed auto policy that lowers duties on motorcycle CKD kits.
Ahmed said Buraq Automobile would pass any additional duty relief on to customers. That prospect remains conditional on government approval rather than an existing price reduction.
Sheikhupura plant marks shift from imports
Buraq Automobile’s official company profile identifies Sheikhupura, Punjab, as the location of its developing CKD assembly facility.
The Lahore-based business says it began operations in 2015 and initially supplied motorcycles through fully built imports.
Its website schedules commercial assembly for 2027, supporting the broader timeline outlined by Ahmed.
The company also says it crossed 6,000 cumulative motorcycle deliveries in Pakistan in 2025. It added distribution rights for QJMOTOR and Moto Morini that year.
The planned plant would give Buraq a domestic assembly operation alongside its existing distribution business.
EFI models planned despite servicing constraints
Buraq Automobile also intends to introduce locally assembled motorcycles with electronic fuel injection, commonly known as EFI.
Ahmed expects improved fuel economy, acceleration and power to attract customers, although Pakistan has limited facilities for repairing EFI motorcycles.
Those servicing constraints remain a practical consideration as the company prepares to introduce more electronically controlled models.
Moto Morini’s official Alltrhike 450 owner’s manual lists a 449.5cc, liquid-cooled, twin-cylinder engine with electronic fuel injection.
The manual specifies torque of 42Nm at 6,500rpm, placing the motorcycle well above Pakistan’s mainstream small-engine commuter category.
For prospective buyers, the immediate milestones remain plant completion in December and the planned production start in January 2027.
