Bestway Group launched Geely Auto in Pakistan on Saturday, October 24, introducing three models and acquiring the Proton assembly plant at Port Qasim, Karachi. The move gives the Chinese automaker a local manufacturing base as it enters Pakistan’s passenger vehicle market.
Bestway Automotive will serve as Geely’s sole authorised distributor, handling vehicle sales and after-sales support. Meanwhile, Group Managing Director Irfan Sheikh outlined plans for localisation and a charging network to support the company’s long-term presence.
Three models lead Geely’s Pakistan entry
The launch lineup comprises the EX2 compact electric hatchback, the EX5 electric SUV and the Starray EM-i.
The EX2 gives Geely an entry into the compact electric car segment. The larger EX5 adds an electric SUV to the range, while the Starray introduces another electrified option.
However, launch reports differ on the Starray’s exact powertrain. The supplied report describes the EM-i as using range-extended EV technology. Geely’s international material describes EM-i as a hybrid system combining petrol and electric power.
PakWheels’ event coverage also mentions an EM-R variant. Consequently, buyers should await the official Pakistan specifications before treating either designation as final.
Bestway has yet to announce prices, booking dates and final specifications through its official channels, according to its launch statement.
Bestway plans to begin with imported vehicles while preparing the Karachi facility for completely knocked-down assembly. It aims to put locally assembled Geely vehicles on Pakistani roads in 2027.
The Port Qasim facility covers 24.71 acres, with more than 403,000 square feet of covered space. Its existing assembly capacity reaches up to 25,000 vehicles annually, according to launch details.
In addition, Bestway plans a nationwide dealership network, online booking and vehicle financing through United Bank Limited.
The company also outlined proposed warranties of up to six years or 150,000 kilometres for vehicles and eight years for batteries and motors. These remain proposed terms rather than confirmed model-specific coverage.
Sheikh said the first phase would include eight dealerships, with three to four company-owned outlets. Operations will initially focus on Karachi, Lahore and Islamabad.
Furthermore, the plans include workshops, parts localisation and charging facilities. Bestway Renewable Technologies will support the proposed nationwide charging network.
Bestway said it had invested more than $350 million in Pakistan and created 20,000 jobs over the past three years. Those figures describe the group’s wider investment record, rather than the Geely project alone.
Geely Auto International Corporation Vice President Evin Ye identified Pakistan as Geely’s first market in South Asia. He also said Geely was the only automaker with a low-orbit satellite network.
The launch brings together vehicle distribution, assembly preparations and ownership support. Pricing and final specifications will determine how the three models compete for Pakistani buyers.
