Mondelēz Pakistan has secured five awards at the Dragons of Pakistan 2026, led by a strong performance from its Cadbury Selections Valentine’s campaign.
The company, which produces Cadbury and Tang products in Pakistan, collected two Gold Dragons and three Black Dragons across its brand portfolio.
Cadbury Selections Leads Awards Tally
The Cadbury Selections Valentine’s campaign claimed two Gold Dragons and one Black Dragon. The three awards made it one of Pakistan’s most decorated marketing campaigns of 2026.
Cadbury Dairy Milk received another Black Dragon, while powdered beverage brand Tang collected the fifth award. The results gave Mondelēz recognition across both its chocolate and beverage categories.
Gold Dragons recognise the highest-scoring entries within the national programme. Dragons organisers award Black Dragon certificates to campaigns that finish just below the Bronze Dragon scoring threshold.
The award structure places a strong emphasis on measurable outcomes alongside strategy and creative execution. Entrants can compete across categories including integrated marketing, digital activity, content creation, public relations and brand-building campaigns.
Managing Director Credits Teams and Partners
Mamoon Javed, Managing Director of Mondelēz Pakistan, said the five awards reflected the work of the company’s employees and external partners.
“This recognition is a proud testament to the strength of our global brands and the passion of our teams and partners who consistently find meaningful ways to connect with consumers. At Mondelēz Pakistan, our brands remain at the heart of consumers’ lives, woven into the moments and celebrations that matter most and this milestone fuels our ambition to continue leading with purpose and consumer-first innovation,” Javed said.
The company presented the wins as evidence of creative depth across its portfolio rather than success from a single brand. Cadbury Selections dominated the tally, but Cadbury Dairy Milk and Tang broadened the recognition.
The Valentine’s campaign centred on gifting and personal connections, a space where Cadbury has built a strong presence. Mondelēz said its brands aim to remain connected with celebrations and everyday consumer moments.
Pakistan Programme Links Winners to Asia
The Dragons of Pakistan forms part of the wider Dragons of Asia marketing communications platform. The regional awards programme has recognised work from agencies and brand owners across Asia since 2000.
Organisers launched the Pakistan country programme in 2023. It evaluates campaigns on effectiveness and results, not creative presentation alone.
National winners can also gain recognition within the wider Asian programme. An international jury of marketing professionals assesses entries under the competition’s evaluation process.
Mondelēz Pakistan Limited operates as a wholly owned subsidiary of US-listed Mondelēz International. The global company sells chocolates, biscuits, gum, candy and powdered beverages in more than 150 countries.
Cadbury Dairy Milk and Tang remain two of the company’s flagship brands in Pakistan. Mondelēz says both hold leading positions within their respective product categories.
The five Dragons add to the company’s marketing credentials and highlight the role of locally developed campaigns in supporting global consumer brands.
