Pakistan Telecommunication Company Limited has secured five awards at the Dragons of Pakistan 2026 for its marketing and social-impact campaigns.
PTCL won one Silver, one Bronze and three Black Dragons across several categories. The recognition covered campaigns focused on sports, mothers, women’s empowerment and education.
The company said the wins reflected its focus on creative storytelling and campaigns linked to social issues.
“This is a proud moment for PTCL and all the teams who helped bring these projects to life,” PTCL said in an official post.
‘Pakistan Ki Pehchan’ Wins Silver Dragon
PTCL’s “Pakistan Ki Pehchan – Celebrating Pakistan’s Underrepresented Sports” secured a Silver award in the Brand Activation and Awareness category.
The campaign focused on sporting disciplines and athletes that often receive limited mainstream coverage.
Its aim was to bring greater visibility to athletes competing beyond Pakistan’s most commercially popular sports. The campaign also linked those sporting stories with national pride.
The award adds to PTCL and Ufone’s recent recognition for sports-related marketing.
Earlier in 2026, the group received a Gold Effie in the Passion for Pakistan category for its “Hockey Hai Pakistan Ki Shaan” campaign. The Effie Awards recognised several other PTCL and Ufone campaigns during the same event.
Mother’s Day Campaign Secures Two Awards
PTCL’s “Mother’s Day – More Support for Mothers” emerged as another major winner.
It received a Black Dragon in the Marketing Discipline category. The campaign also secured Bronze in the Cause, Environment or Sustainability category.
The campaign focused on challenges faced by mothers and the support systems they need in everyday life.
PTCL and Ufone also launched the #MoreSupportForMothers initiative in May 2026 with digital healthcare platform Oladoc.
That programme offered mothers access to free consultations with certified psychiatrists through the UPTCL app. It sought to improve access to mental health support, particularly for new mothers.
The two Dragons therefore recognised a campaign that combined brand communication with a wider social-support initiative.
Women’s Empowerment and Education Campaigns Recognised
PTCL’s “Dil Se Ba-Ikhtiar” campaign also won a Black Dragon in the Digital category.
The programme uses digital technology and skills development to support women’s economic empowerment.
PTCL Group has previously described Ba-Ikhtiar as a programme designed to give women digital skills and new earning opportunities.
Its sustainability reporting shows that the initiative has helped women entrepreneurs use digital platforms to market their products and grow their businesses.
PTCL has worked with Ufone and the Pakistan Poverty Alleviation Fund on the programme.
The company has also planned to expand the initiative to more than 20 districts. Its broader approach includes digital literacy, financial confidence and support for women-led businesses.
PTCL’s fourth winning campaign was “World Education Day – Late Ho Gaye”.
It received a Black Dragon in the Cause, Environment or Sustainability category.
The campaign highlighted pressures faced by children in Pakistan.
It focused on unrealistic expectations, responsibilities and emotional burdens that can affect childhood and education.
Together, the five awards covered four separate campaigns and several marketing disciplines.
PTCL said the recognition highlighted “clear strategy, strong visual storytelling” and the work of teams and partners behind the campaigns.
The Dragons of Pakistan wins add to PTCL Group’s other marketing achievements during 2026.
Earlier this year, PTCL and Ufone received eight honours at the Effie Awards Pakistan and were named Effective Marketer of the Year. Those wins covered telecom, social media, social impact, sports and corporate reputation campaigns.
The latest awards reinforce PTCL’s strategy of combining commercial brand communication with campaigns around national identity and social impact.
