Trump Media & Technology Group plans to launch a paid data feed giving banks and trading firms “the fastest” access to posts from influential Truth Social accounts, including President Donald Trump’s.
The product, called Truth API, will begin operating on August 1. It will cover the platform’s 10 most influential accounts and deliver posts significantly faster than standard push notifications. TMTG said it has already signed customers.
New Revenue Stream for Trump Media
The feed targets organisations “most impacted by the cost of a delay in information,” including algorithmic and high-frequency trading firms.
“Until now… firms that prioritise tracking influential Truth posts have relied on manual monitoring. Truth API closes the gap,” the company said.
The move marks TMTG’s first entry into data licensing. It could create recurring income as the company competes with larger social media platforms and expands beyond advertising and subscriptions.
“Markets already move on Truth Social posts … As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company,” interim chief executive Kevin McGurn said.
The service will operate around the clock and include an archive dating to 2022. Influential accounts include Trump, Donald Trump Jr., Eric Trump, Dan Bongino and Sean Hannity.
TMTG said outside firms have scraped Truth Social posts for months in violation of its terms. “We’re going to create a lot of friction for those folks that aren’t coming to us directly,” McGurn said.
Trump Posts Have Moved Global Markets
Trump often announces trade and economic policies through Truth Social. His “Liberation Day” tariffs and comments about restrictions on China have prompted sharp market reactions.
On April 9, 2025, Wall Street’s main indexes turned sharply higher after Trump announced a 90-day pause on many new tariffs.
“As far as I know, the only market-moving poster on Truth Social is Trump himself and his posts definitely move the market,” said Mark Spiegel of Stanphyl Capital Partners.
Spiegel said unequal access already existed in financial markets. The API would add another advantage for firms able to pay.
Legal and Conflict Concerns
The Donald J. Trump Revocable Trust holds 114.75 million TMTG shares, equal to about 41% of outstanding stock. Trump remains its sole beneficiary, while Donald Trump Jr. serves as sole trustee.
Robert Frenchman, a New York lawyer experienced in federal trading cases, said platforms may legally offer faster access.
“It certainly does not seem fair, but yes, a tech platform can tier its distribution of information without violating federal securities laws,” Frenchman said.
Senator Ron Wyden, the top Democrat on the Senate Finance Committee, said the service would benefit the Trump family and “make Wall Street traders rich.”
The White House referred questions about Wyden’s criticism to TMTG. A spokeswoman has previously denied conflicts of interest. TMTG did not answer whether the service could create unequal trading opportunities.
Truth API gives institutions a licensed alternative to manual monitoring and data scraping. Its value will depend on how often prominent users release market-sensitive information.
