Sarsabz, the flagship brand of Fatima Fertilizer, has launched “Dil Se Dekho Sarsabz Pakistan” ahead of Independence Day. The nationwide digital campaign asks Pakistanis to share authentic stories about the places they call home.
Participants can create a short video showing what makes their hometown, village or city special. The campaign welcomes stories about local people, traditions, food, landmarks, landscapes and lesser-known attractions.
Sarsabz says the initiative aims to highlight Pakistan’s cultural diversity and the resilience of communities across the country. It also seeks to show how different regional identities contribute to a shared national spirit.
Every participant can present a different side of Pakistan. Together, the videos will highlight the people and places that shape the country’s identity.
How Pakistanis Can Join the Campaign
Entrants must upload their videos through public social media accounts before August 14. They must use the official Sarsabz Pakistan Challenge audio and add the hashtag #DilSeSarsabz. Participants must also tag Sarsabz’s official social media pages.
The company will offer grand prizes for selected entries. It will also announce weekly winners and give them special prizes throughout the campaign.
Organisers will assess entries for creativity, inspiration and their portrayal of Pakistan. Videos may feature cuisine, cultural practices, historic sites, natural beauty or hidden gems from any part of the country.
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The campaign invites participation from every province, city, town and village. Its central message argues that Pakistan’s diversity strengthens national unity rather than weakening it. The company says the nation’s most inspiring stories are those seen “Dil Se.”
“Pakistan is a nation rich in stories waiting to be told. Through ‘Dil Se Dekho Sarsabz Pakistan’, we want to inspire every Pakistani to celebrate the places they proudly call home and showcase the beauty, diversity and resilience that define our country. Every city, town and village has something unique to offer, and this campaign provides a platform for people to share those stories with the nation. This Independence Day, we invite everyone to join us in celebrating a Pakistan that flourishes through the strength, pride and spirit of its people,” said Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer.
Building on Previous Independence Day Initiative
The initiative continues Sarsabz’s use of digital storytelling during Independence Day celebrations.
In 2025, Fatima Fertilizer organised the “Dil Se Sarsabz” Milli Naghma competition. The company invited Pakistanis to share videos of patriotic songs on TikTok using the same hashtag.
That campaign attracted hundreds of digital entries from across the country. Organisers shortlisted 10 finalists for a live performance before a jury. The judges then selected the top three winners.
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This year’s campaign shifts the focus from patriotic songs to personal stories about hometowns and communities. It gives participants more freedom to showcase Pakistan through local experiences and visual storytelling.
Sarsabz maintains official digital platforms and identifies itself as a specialty fertilizer brand of Fatima Fertilizer. Through the latest campaign, the brand aims to connect its national presence with stories of people, places and local pride.
Entries will remain open until August 14. Participants must follow all campaign rules to qualify for weekly and grand prizes.
