Thatta Cement plans to enter Pakistan’s electric vehicle market with compact cars imported from China. The cement maker disclosed the plan in a filing to the Pakistan Stock Exchange on Thursday. Its board approved an investment in a wholly owned subsidiary to run the business. The company gave no investment figure, vehicle prices or launch date in the disclosure.
Thatta Cement Targets Mass-Market EV Buyers
The subsidiary will start with completely built-up, or CBU, vehicles. The cars will arrive fully assembled from China. The move takes Thatta Cement beyond manufacturing and marketing cement and its existing ownership of Thatta Power (Private) Limited.
“The EV market in Pakistan is witnessing rapid growth, driven by increasing consumer interest, the entry of new international and domestic brands, and the introduction of various government incentives and tax concessions aimed at promoting electric mobility,” the company said.
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“Against this backdrop, the Board of Directors has approved an investment in a wholly owned subsidiary to venture into the electric vehicle business. The subsidiary will initially focus on importing completely built-up (CBU) electric vehicles from China,” the notice said.
Thatta Cement said its strategy would steer clear of the premium and niche EV segments. It sees room for smaller cars within reach of more buyers. The company gave no details on the models it intends to sell.
“Instead, the company intends to tap into the largely underserved mass-market segment by introducing affordable, compact and small electric vehicles designed to cater to the mobility requirements and purchasing power of a broader consumer base,” the notice said.
Imports Come First, With Local Assembly Possible Later
The company left open the possibility of assembling vehicles in Pakistan. The board’s announcement sets out an import-led launch. It gives no schedule for local production.
“This approach is aimed at capitalising on the emerging market opportunity, establishing an early foothold in Pakistan’s evolving EV industry and gradually developing a sustainable business platform, with the possibility of expanding into local assembly and other related activities in the future,” the notice said.
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The move comes as Pakistan seeks to expand electric vehicle adoption under its New Energy Vehicles Policy 2025–30. The government wants electric vehicles to account for 30% of new vehicle sales by 2030. Its plan calls for 40 new motorway charging stations. The proposed stations would sit about 105 kilometres apart on average.
Rising fuel costs and environmental concerns have added to interest in electric mobility. Charging access remains a practical challenge as the market grows. For Thatta Cement, the first test will be what buyers actually pay for its imported cars. The filing identifies affordability as the selling point but gives buyers no prices to compare.
