Pakistan State Oil has honoured leading dealers at the PSO Excellence Awards 2026, describing its nationwide dealer network as essential to Pakistan’s energy security.
The national energy company held the ceremony in Karachi on August 31. It recognised dealer partners who help maintain fuel availability across cities, highways and remote areas.
Dealers recognised for performance and safety
PSO Chief Executive Officer Jawwad Ahmed Cheema attended the event alongside Chief Commercial Officer Amir Zaib Khan and other senior managers. Dealers from across Pakistan also joined the ceremony.
The company presented awards to top-performing dealers across four main areas. These covered commercial results, health, safety and environment standards, customer service and industry best practices.
PSO also honoured members of its commercial team for their contribution to the company’s retail operations and dealer partnerships.
The awards highlighted the role of forecourt operators in maintaining service standards while responding to changing fuel demand. PSO said its obligation extends beyond operating the country’s largest retail network.
Cheema promises daily fuel supply
“When supply is tight, when demand surges, when a region is remote, the country looks to PSO. Our commitment is simple: fuelling Pakistan, every day, no exceptions. That commitment is delivered at the forecourt, by our dealers, one customer at a time,” Cheema said.
He said the fuel market was changing rapidly and acknowledged the need for PSO to recover lost ground.
Cheema said the company would pursue “better sites, better service, better standards, better technology,” with zero compromise on quality, safety and customer experience.
The message placed dealers at the centre of PSO’s strategy. Their stations form the company’s direct link with motorists, transporters, farmers and communities that depend on reliable fuel supplies.
PSO’s latest reported figures underline that responsibility. The company expanded its network to 3,663 outlets during the first nine months of fiscal year 2026, including 59 newly commissioned sites.
During that period, PSO held 42.6 per cent of Pakistan’s white-oil market. Its shares in diesel and motor gasoline stood at 42.4 per cent and 37.8 per cent respectively.
PSO outlines major retail transformation
At the awards, PSO outlined what it called its most ambitious retail transformation so far. The programme includes new station development, modernisation and greater automation across the network.
It also plans to rebuild its digital and customer loyalty platform. PSO will upgrade non-fuel retail services to improve convenience and create new business opportunities at stations.
The company described its network of more than 3,600 forecourts as the “cornerstone” of energy security and future growth.
PSO’s official profile says its outlets represent about 37 per cent of Pakistan’s total retail stations. The company also supplies more than 2,000 industrial units, businesses, power plants and airlines.
Its wider system includes installations, depots, storage sites and fuel movement through roads, railways and pipelines. That infrastructure supports dealers, but customers experience the network through individual forecourts.
The Excellence Awards therefore linked PSO’s national supply responsibilities with performance at station level. The company said stronger dealer standards would support its effort to rebuild market share and maintain uninterrupted fuel access.
